Who I Am
Every career step I’ve taken — from launching startups to redesigning digital platforms — has been guided by one belief: people deserve experiences that feel effortless and inspiring.
This site is a snapshot of that philosophy in action. It’s where I share the projects, stories, and design thinking that reflect who I am and what I bring to every collaboration.
What I Do
Research-driven design for web and mobile platforms, including wireframes, prototypes, usability testing, and accessibility improvements.
01. UX & UI Design
Aligning user needs with business goals through journey mapping, persona development, and product roadmaps.
02. Product Strategy
Crafting cohesive brand identities, messaging, and creative direction across digital and physical touchpoints.
03. Brand Development
Integrated campaigns across digital, retail, and experiential channels to grow awareness and conversions.
04. Marketing Strategy & Execution
Building go-to-market strategies, retail partnerships, and distribution expansion to scale CPG and DTC brands.
05. Sales & Business Development
End-to-end planning of trade shows, sponsorship activations, and brand experiences that drive engagement.
